We’re thankful for your unwavering support of WithinReach and are thrilled that you have decided to make an even bigger impact by becoming a fundraiser on our behalf. Supporters like you make the nonprofit world go round. Your partnership in supporting Washington families means that by deciding to become a fundraiser, you’re taking the partnership to the next level: introducing us to your friends and family. That’s a big deal! To ensure you’re equipped with all the right tools, tips, and tricks, we’ve created this Fundraising Toolkit. 

Introduction 

Whether you’re new to nonprofit fundraising or are a social fundraising master, this Fundraising Toolkit will help you raise funds for the cause nearest and dearest to your heart- Washington families.

We want your fundraising journey to be easy and fun, so this guide is designed to walk you through creating a successful supporter-powered fundraising campaign. Get ready to raise some funds for a good cause! 

Need more help?

Email Hillary Ryan at hillaryr@withinreachwa.org.

NB: Recordings from Champion Trainings on April 7 and April 9, 2026 will be added at the bottom of this page.

Getting Started: Planning Your Campaign  

  1. Who are you going to reach out to?
    Get personal and select a handful of your closest family and friends to reach out to as you announce your campaign. Friends and family are more likely to donate, so getting them on board will let the rest of your network see that people are already supporting the cause. 
  2. How will you reach them?
    Create a list of people with their contact information that you can easily access for emails, texts, calls or get togethers. For those who have been fundraisers in the past, we will provide you with a list of past donors to your page.  
  3. Set time aside to work on the campaign.
    Everyone is busy, so set some time aside on your calendar now to work on the campaign. You may only need 20-30 minutes per work session, but planning ahead will help your campaign be more successful.

Getting Started: Planning Your Time

We recommend creating a simple sharing schedule to plan out your communications ahead of time. This will save you time and make your campaign more fun and less stressful. You can use Google Calendar, Google Sheets, or even a notebook to plan out when you’ll post to socials and email or text your network. 

Pro Tip: Use our calendar template to help plan out your fundraising activities! 

Getting Started: Setting up your Fundraising Page on Click & Pledge 

The easiest way to set up your fundraising page is to follow the directions in this video. 

For returning fundraisers, you will get an email inviting you to start fundraising for this campaign. 

Fundraising Best Practices 

Fundraising leverages the power of your social network to meet fundraising goals and help move your favorite nonprofit closer to their mission. The success of your fundraising campaign depends heavily on the number of times and variety of ways that you share your campaign with friends, family, and colleagues. Social media, email, text messaging, and word of mouth are some of the most common way to get your request noticed. 

What’s the best way to share? 

Sharing your fundraising campaign via your Facebook page, Twitter/X/BlueSky, Instagram, or LinkedIn, in addition to your own personal email list, is at the heart of every campaign. Leveraging these networks is how you will meet—and hopefully exceed—your fundraising goals. Choose a few contacts that you know will respond well to a more intimate request via text messaging. Don’t inflict the poison that is group texting on these people; take the time to send individual (copied and pasted) texts to each one. 

Pro Tip: Get personal and select a handful of your closest family and friends to reach out to as you announce your campaign. Close friends and family are more likely to donate, so getting them on board will let the rest of your network see that people are already supporting the cause. 

How often should I communicate with my network? 

There are five absolute times you should communicate with your network during a fundraising campaign: 

  • Pre-Campaign
  • Campaign launch
  • Midway goal 
  • Final push 
  • Thank you 

We recommend maintaining momentum between each of these main milestone communications with one to two social posts per week and one weekly email to help keep your campaign top of mind. If you’re texting, use those requests judiciously and make sure that you’re not monopolizing the conversation with donation asks. During the final push phase of your campaign, increasing your frequency to a few social posts a day has proven to be highly effective, so go for it!  

Privacy & Consent 

When communicating with your networks, please respect their communication preferences and adjust accordingly. This includes making sure you have permission to contact your peers, particularly if you’re sending text messages. 

Ready, Set, Fundraise! 

Now that you’ve learned all the fundraising tips, tricks, and best practices, it’s time to jump into it with confidence! We’ve included pre-written communications for you to use at every major campaign milestone along with a calendar to make fundraising as easy as pie. Copy, paste, and start fundraising. 🙂 

TEMPLATES:

Emails

Social Media

2025 Campaign Page

Champion Training Recordings- COMING SOON

FAQs

How do I get to my fundraising page? 

1- Go to the campaign page.

2- Navigate to the grey profile image in the upper right corner and sign in to Click and Pledge as a fundraiser.

3- From your dashboard, select “View Your Page”

 

How can I see who has donated through my fundraising page? 

1- Sign in to Click and Pledge by navigating to your page and clicking the Profile icon.

2- On your Fundraising Campaign Dashboard Page locate the button “Download Report”

3- Select the parameters you are seeking and download the donor report.

4- Open the report from your computer’s downloads folder.